Digital Experience Designer Job at Fox Factory, Baton Rouge, LA

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  • Fox Factory
  • Baton Rouge, LA

Job Description

What We Do

FOX Factory designs, engineers, manufactures and markets performance-defining products and systems for customers worldwide. Our premium brand, performance-defining products and systems are used primarily on bicycles, side-by-side vehicles, on-road vehicles with and without off-road capabilities, off-road vehicles and trucks, all-terrain vehicles, snowmobiles, specialty vehicles and applications, motorcycles, and commercial trucks. Some of our products are specifically designed for and marketed to a variety of leading cycling and powered vehicle original equipment manufacturers ("OEMs"), while others are distributed to consumers through a global dealer and distribution network. Fox Factory Holding Corp. is the holding company of FOX Factory, Inc. and is publicly traded (FOXF) on Nasdaq.


Why you should join us

Not only do we provide competitive wages, you will also have access to great benefits and employee

discounts. But more importantly, it's a fun environment where we truly enjoy working as a team and

bringing great products to our customers!

If this sounds like something you would love to do, and a place you want to be a part of, get in touch

with us by submitting your application. We look forward to hearing from you!

Digital Experience Designer

Marucci Sports, a wholly owned subsidiary of Fox Factory, was founded by two former MLB players and their athletic trainer who began handcrafting bats for some of the best players in the game from their garage in 2004. Fast forward to today, that dedication to quality and understanding of players' needs has turned Marucci into an All-American success story, the number one bat preferred by players and The Official Bat of Major League Baseball (MLB).

Position Summary:

We're looking for a strategic and hands-on Digital Experience Designer to join our ecommerce team. This role combines UX/UI design and performance creative, driving exceptional shopping experiences across six DTC brands. You'll design and optimize user flows, merchandising modules, landing pages, and channel-specific creative (email, paid, and more) with a strong focus on conversion, mobile responsiveness, and storytelling that performs.

Position Responsibilities:
  • UX/UI Design & Site Optimization
    • Design and refine ecommerce interfaces, including PLPs, PDPs, homepage features, and navigation
    • Create high-fidelity mockups, wireframes, and prototypes for web and mobile
    • Collaborate with developers to bring UX/UI updates to life across six brand storefronts
    • Partner with ecommerce team to execute A/B tests and implement winning layouts
    • Translate heatmaps, click maps, and customer behavior data into design improvements
  • Performance Creative Development
    • Design ad-ready creative for Meta, Google, and other digital channels
    • Develop email banners, SMS visuals, and dynamic content modules for Klaviyo
    • Tailor creative to platform specs and campaign objectives while staying on-brand
    • Support evergreen creative needs for product launches, bundle offers, loyalty, and promos
    • Rapidly iterate creative based on performance data and feedback loops
  • Cross-Functional Collaboration
    • Work closely with ecommerce, brand, and marketing teams to ensure design consistency
    • Maintain a scalable visual system that supports both premium brand storytelling and digital performance goals
    • Help drive visual QA during site updates and product launches
Specific Knowledge, Skills or Abilities Required:
  • Proficiency in Figma, Adobe Creative Suite, and other relevant design tools
  • Strong understanding of ecommerce UX principles and mobile-first design
  • Experience designing creative for email, paid media, and landing pages
  • Comfortable working in a fast-paced environment with shifting priorities
  • Data-informed mindset - understands how design decisions impact performance
Skills Preferred:
  • Advanced certifications or coursework in UX/UI, ecommerce, or digital marketing a plus
  • Experience working with headless commerce frameworks or BigCommerce
  • Familiarity with Klaviyo, Meta Ads, and heatmap tools like Crazy Egg or Hotjar
  • Background in CRO or testing strategy
Position Qualifications:

Education:
  • Bachelor's degree in Graphic Design, Web Design, Human-Computer Interaction (HCI), or a related field
Experience:
  • 3-5 years of experience in ecommerce UX/UI or digital design, preferably in a DTC or multi-brand environment

Disclaimer : This list does not represent all physical demands. Descriptions are representative of those that must be met by employee to successfully perform the essential functions of the job. Reasonable accommodation may be provided to enable individuals with disabilities to perform the jobs' essential functions.


Note:

FOX provides equal employment opportunities for all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, gender identity, sexual orientation, marital status, religion, age, physical disability (including HIV and AIDS), mental disability, results of genetic testing, or service in the military, or any other characteristic protected by the laws or regulations of any jurisdiction in which we operate. We base all employment decisions -including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, layoffs, terminations and social/recreational programs - on merit and the principles of equal employment opportunity.

Fox offers an excellent compensation package and wide-ranging opportunities for professional development. Medical, Dental, Vision, Health Spending and Dependent Care Savings Accounts, Disability and Life Insurance benefit programs are available, as is a 401k plan with employer matching. Eligibility for all benefit programs is defined by the applicable plan document or employee handbook.

#Marucci

Job Tags

Worldwide, Shift work,

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